eCRM: From Customer Acquisition To Advocate
Every day thousands of customers go online to interact with websites and mobile apps via eCRM systems developed by us.
“We’ve gained a clear competitive edge”
Read the LP-Services.info Case Study to find out how we delivered a web-based investor reporting solution for Guernsey's largest Private Equity Fund Administrator.
They want to find information easily and to take an appropriate action; make a reservation, ask a question, request data, supply feedback, buy a product, access secure financial data, sign-up or manage their email preferences, recommend a friend, download vouchers, complete a survey, recommend a friend or a myriad of other actions. What they expect is for the online experience to be simple, friendly and fast. For them it's simply a stop on the journey to the destination. If customers are happy with the online experience then they're likely to return for more, promote it to their friends and colleagues and be happy to receive email marketing. If unhappy they'll want to complain and voice their grievances.
eCRM systems developed by Aardvark Media do this, and more, allowing organisations to optimize their online marketing by appropriate segmentation and targeting, management of marketing, delivery of and reporting on customer behaviour and it's impact on the bottom line.
Getting an eCRM system right is like fine-tuning a radio to obtain the clearest signal. When spot-on customer conversion, loyalty and advocacy will all increase.
We’re experts at creating bespoke eCRM systems. We focus on solving unique challenges and delivering extensible, robust and flexible solutions. When developing eCRM systems we are always aware of the need to meet business objectives through the effective management and targeting of the customer experience.
Your Customers, Your eCRM System
Custom-built eCRM solutions developed by us perform better, cost less and can be deployed faster than expensive packaged solutions. By applying a modular approach we ensure extensibility and ensure that client services are built to meet your needs rather than ours.
Throughout the development process, from the requirements workshop through to acceptance testing we keep you involved. We ensure that the eCRM system fulfills your needs, performs exactly as you expect, and is focused on serving your customers well.
Through our emphasis on customer experience and its integration with tailored eCRM our clients demonstrate sector beating results:
Here Are The Facts
Online Reservations - Where we replace a third party 'off-the-shelf-pay-per-cover' service, we typically double the level of online enquiries (or better) in the month after launch with a annual growth rate in excess of 20%.
Email Marketing - We send on average, over 7 million emails per month, averaging a 98.5% delivery rate, 15% open rate and 7% click thru rate.
Customers - Client eCRM systems handle over 2.5 million customer details, easily.
