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To login is to err – or how the Facebook API can smooth the on-ramp
A contact in the retail leisure sector recently asked me ‘Do customers really need to login to a restaurant site? Surely all they want to do is make a simple reservation’.
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It's summertime at Aardvark Media
Whilst England’s performance at the World Cup disappointed, the tournament provided fertile marketing territory for the retail leisure brands we work with. When Spain reached the final our friends at La Tasca offered all customers who pre-booked free food if Spain won, the campaign was so successful that all available online capacity was 'sold out' and the bars reported astronomical trading (read more about it at the Morning Advertiser).
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