Product-focused corporate websites, SEO, UX and conversion funnel optimisation
Harwin are a great British company, manufacturing high-end electronic connectors and components that are shipped across the globe and are used in everything from Nano satellites, defence equipment and robots to fridges and mobile phones.
We design and support their product-focused corporate websites with SEO, UX improvements and conversion funnel optimisation.
Awards
- Lovie Awards 2012 - Best Corporate Website
- W3 Awards 2012 - Best Manufacturing Website
Some Stats
- 40,000Items in the product catalogue
- 15%annual growth in user sessions
- 112%increase in funnel conversions YOY
A connection built to last
We have built a strong relationship with the digital team at Harwin over the years, which has enabled us to incrementally improve the websites user experience. We have recently refreshed the global website, positioning Harwin more strongly as an innovative, global manufacturer of hi-tech products.
Click below to see how we have subtly enhanced the user experience over time.
W3 Awards 2012 - Best Manufacturing Website
The W3 Awards honors creative excellence on the web. The Harwin website was awarded best manufacturing website in 2012.
Lovie Awards 2012 Shortlisted
The Lovie Awards are the European only version of the Webbys. The site was shortlisted for best corporate website in 2012.
A good digital agency is an extension to your team. We're happy we chose to work with the work the team at Aardvark Media, they understand our business and have delivered some tremendous work to help deliver on our business objectives. Gaining both a Webby Honouree and Silver in the W3 awards (2012) for our corporate site reflects the effort that both Harwin and Aardvark Media have put into delivering a great online customer experience.
Engineered for Graceful conversion
Enabling customers to glide through a vast and complex product catalogue.
With over 20,000 products and a complex product catalogue, the Harwin global website displays a graceful, intuitive navigation with friendly, helpful assistance.
This encourages customers into efficient conversion funnels for requesting samples, placing orders (via distributors or selected eCommerce partners with available stock).
Interconnecting asia pacific
We have also launched an Asia Pacific website which runs alongside the global website.
Localised content
The Asia Pacific website is optimised for customers across Asia Pacific and provides localised landing pages, market specific content and modifications to the shared product database to reflect local categorisation.
