Driving pre-booked sales for a leading retail leisure operator
Novus Leisure Limited operate over 50 premium bars, restaurants and nightclubs in the heart of London’s vibrant West End and the City, with famous venues including Foundation Bar, Jewel St Paul’s, Amber, Opal, Grace, Jewel Bar and Zoo.
Across the UK they operate the Tiger Tiger chain, winner in the 2009 Publican awards for ‘Retail concept of the year’ along with Mansion House in the heart of Glasgow’s West End.
Awards
- Finalists in RAR Awards
Some Stats
- 50%pre-booked via ISIS
- 20% PAOnline enquiries growth rate
- 1 million +registered customers
A Platform for growth
If you work in the sector then you’ll have heard of ‘ISIS’ the Novus Leisure platform for driving pre-booked sales. We’re proud to be the agency behind ISIS and it’s phenomenal contribution to the growth of Novus over the past few years.
Click to see how our platform has been integrated with Novus’ websites
Finalist in the ‘Best in CRM’ Category at the RAR Awards 2012
The second year that we’ve been nominated for an RAR award for our CRM activity
We successfully re-invented Novus Leisure as a Premium Bar business, built on a Pre-Booked Sales system. It couldn’t have been done without Aardvark and the ISIS system.
The Stats don't lie!
With over 1 Million registered customers and web-generated enquiries growing in excess of 20% per annum Novus is on track to have over 50% of it’s annual business pre-organised.
Driving traffic and converting
We’ve developed 38 customer focused venue websites and 2 portals for Novus. Each plugs into a central eCRM system that allows Novus to manage customer enquiries/reservations, manage content, create and deploy vouchers, events, and to create and send email campaigns to targeted audiences.
Alongside each activity is the ability for central staff to view performance reports and easily track customer behaviour.
The Future
Following from Novus Leisure’s 2012 by LGV Capital and Hutton Collins, we’ve been awarded a 2 year contract for the supply and support of eCRM and digital services to the business. We’ve worked in partnership with the digital team at Novus since 2005; most notably our eCRM platform drives their pre-booked business and we also provide website production and consultancy services.